Kate Spade

PROBLEM

To create a 360˚ campaign for this well-known fashion label

PROCESS

Kate Spade is described as having a “graphic approach and trademark wit” and these qualities are carried throughout the entire brand. I chose to focus on the new line of charm bracelets as the base of my ad campaign carried across social media and traditional print collateral.

SOLUTION

Using Facebook, Twitter and Snapchat, I created a scavenger hunt in NYC for the young native New York fashionistas, using fairytale language. This event would give participants the opportunity to receive coupons for future Kate Spade purchases (by interacting with the brand), and well as having the possibility to win a free charm bracelet. To advertise for this event, I created print and guerrilla advertisements as well as a Facebook ad that explained the rules.