Mashable

PROBLEM

To create a campaign for an online site with a very wide range of the most popular online topics.

PROCESS

Being on the site while “researching,” taught me that it’s easy to be entertained here for hours, but it also felt like I was learning more than I might be just creeping on Facebook for the entire day.

SOLUTION

A series of animated online banners that showed the random and interesting things you could read about while visiting this extensive site.