Vanicures

PROBLEM

To create a company that solves a problem, then brand it and advertise the service.

PROCESS

Research led me to think of the convenience of a nail salon on wheels that would be there when you had a few minutes to be pampered.

SOLUTION

Vanicures, a mobile nail salon that could be scheduled by appointment but would also appeal to the “woman-on-the-go” by acting as a food truck type service with manicures that could be completed within a lunch break. I created an app that would let people make appointments and track the van for a manicure whenever they might need it. Finally, the ads were targeted to places where a variety of working women might see them, near the sinks and/or showers in public restrooms (in government buildings, fitness centers, and schools). This also happens to be a place where polish is often chipped. The writing for each ad was catered to its specific audience based on where it would be placed. 

click to view the Vanicures app