Billabong x Andy Warhol Foundation Collection

PROBLEM

To write engaging copy that speaks to the Billabong customer while drawing attention to the street-style art shown in the designs.

PROCESS

I researched some surfer lingo and brushed off my art history notebook and got to work referencing the work of the featured artists - Jean-Michel Basquiat and Andy Warhol.

SOLUTION

I combined the two writing styles (and some technical terms) to create copy that would make any surfer worth his salt water want to purchase these rad designs.