Only in Bozeman Winter 2015

PROBLEM

To showcase the different activities that can be done within a twenty minute drive from the city of Bozeman, Montana for an advertisement in the national publication, Powder Magazine. . 

PROCESS

As a team, we at Flying Horse Communication, brainstormed the most attractive activities that Bozeman had to offer. Skiing was an obvious choice. Once, we landed on a great photo, it was decided to cater the ad to female winter athletes, a sector that is not always acknowledged in the winter industry. 

SOLUTION

Using feminine color choices and pulling words that connect to the imagery, we created an ad that speaks to women at first glance, while showing the variety of activities in a close proximity to Bozeman. 

This ad was done at Flying Horse Communication. I was in charge of the layout, and photo editing, as well as being a member of the brainstorming team.